© María Callizo — All rights reserved

Creative AI Portfolio

Creativity meets
technology meets
strategy.

Fine Arts background. A decade of marketing depth. AI-powered creative production. I direct AI as a brush — brand vision and aesthetic judgment first, tools second.

Art Direction AI Image & Video Visual Strategy Motion Graphics Marketing Ops Mixed Media
See the work ↓ LinkedIn →

Selected Work

Projects & Experiments

Real briefs. AI tools. Creative judgment. Each project is an experiment in what happens when brand thinking and generative technology collide.

Desigual campaign

Case Study 01 · Fast Experiment

Desigual AI Campaign Concept

A 1-hour creative sprint. Three images, six videos. GPT, Runway ML and Sora on free tiers. Brand intent before prompts.

GPT Runway ML Sora
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Coming Soon

Resource 01

Prompt Library

A curated collection of brand-aware prompts for image and video generation — written like creative briefs, not keyword lists.

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Coming Soon

Resource 02

Claude Skills & Agent Library

Skills and AI agent workflows for creative and marketing operations — from content automation to campaign analytics and reporting.


The eye behind the prompt.

I'm a creative full-stack marketer with over a decade of experience across visual arts, multimedia, marketing strategy, and marketing operations. I work at the intersection of aesthetic judgment and technical execution.

Great AI-driven creative work isn't about the tool. It's about knowing what to make, why to make it, and how to tell when it's done.

Get in touch →

12+

Years of experience

Barcelona

Based

Global

Projects